For over 10 years as a makeup artist (now 15 in 2025!), I heard the same struggles from my clients over and over again:

✔️ “I don’t wear a lot of makeup.”

✔️ “I don’t like how makeup feels on my skin.”

✔️ “My makeup never lasts—it either gets oily or looks flaky.”

✔️ “I don’t know how to apply it, and I don’t have time in the mornings.”

✔️ “I just buy whatever’s trending, but I’m totally lost when it comes to makeup.”

✔️ “My skin is always breaking out, irritated, or super dry.”

✔️ “I just want an easy solution, but I can’t find one.”

I saw the frustration firsthand. Women wanted simple, effortless makeup that wouldn’t clog their pores, dry out their skin, or require expert-level skills to apply.

Then in 2020, as I started switching to non-toxic beauty products myself, I realized how hard it was to find truly clean formulas with ingredients I could actually understand. That’s when I knew I had to create Hayven by Leah—makeup that works, simplifies your routine, and is made with ingredients that treat your skin like skincare.

Because makeup should be easy. It should feel good. And most importantly, it should be good for you.